The Nicosia Marathon is an annual sporting and social responsibility event that brings thousands of residents and visitors together to promote health, unity, and community impact. As participation increased each year, the previous website began to struggle with high traffic during key moments, limited content control, and the need for stronger sponsor visibility. Ai Web Solutions was appointed to deliver a complete rebuild that met the demands of a modern, large-scale public event. The new website introduced an incredibly simple one-two-three registration process that allowed participants to sign up within seconds, greatly improving accessibility and reducing confusion during peak registration periods.

Our goal was to replace the previous static site with a dynamic platform capable of supporting every stage of the event cycle. The new system includes a public facing website, an administrator console for content and sponsor management, and a design system aligned with the marathon’s visual identity. This case study outlines the project requirements, challenges, architectural approach, and the solutions delivered by Ai Web Solutions.

Marathon websites face short but intense periods of traffic during registration, major announcements, and race day updates. The legacy platform lacked caching, scalability, and clear participant pathways. Multilingual content was challenging to manage, and editors required a secure publishing environment with controlled workflows. Sponsors also required flexible placements, improved visibility, and reliable metrics on their exposure.

We delivered a modular, API first architecture designed to handle rapid traffic surges without compromising user experience. A structured CMS model supports all key content types, including events, routes, FAQs, results, media, and sponsors. Editors can update the website instantly with role-based permissions. The front end is fully responsive, accessibility-focused, and search-optimised to ensure quick loading times and a smooth experience on all devices.

Key steps included creating the information architecture, defining all content types, preparing the registration integration points, developing sponsor modules with configurable placements, and building a streamlined admin console. Additional features include scheduled announcements, countdown banners, media galleries, and a content system aligned with the editorial calendar.

The platform integrates securely with third-party systems through webhooks and REST endpoints for registrations, timing feeds, and media ingestion. All incoming data is validated, structured, and stored for analytics. Editors can push critical updates, such as safety notices or route changes, to the public website within seconds. Smart caching rules ensure that peak traffic does not overload the system while maintaining fresh data.

The new system significantly improves day-to-day operations. Editors can manage bilingual content, schedule updates, and highlight sponsors using preset layouts. Search engine optimisation tools and structured data are built in to improve online visibility. Image optimisation and careful code structuring ensure rapid loading times and high performance scores across Core Web Vitals.

The same architecture can be adapted for a wide range of public sector and community platforms, including:

The new Nicosia Marathon platform delivers a fast, resilient, and editor-friendly experience tailored to the demands of large public events. Through a modern design system, an API first core, and strong caching, Ai Web Solutions has enabled organisers to inform, inspire, and scale participation with confidence on race day and throughout the year.